Gram, Gram And C. Gram - 895 Words

Gram’s Stain was discovered in 1882, but published in 1884 by a Danish Bacteriologist Doctor by the name of Hans Christian Gram. Gram stumbled upon this method while he was examining some lung tissue from patients that had died of pneumonia. While examining this lung tissue Gram discovered that certain stains were more favorable and retained by the bacterial cells. It was only a few years later that Gram produced a staining procedure that he divided into two groups. The two groups divided almost all bacteria into what he called Gram positive (purple) and Gram negative (pink). The Gram’s staining procedure is still used today and is the method that forms the basis for identifying bacteria. In order to perform this procedure, you will need a Bunsen Burner or a Tirrill burner, alcohol- cleaned microscope slide, and water. You will also need The following reagents: Crystal violet, Gram’s iodine solution, 95% alcohol, and safranin. These stain reagents are important because they are used to determine the Gram reaction for microorganisms’ identification. Crystal violet will stain the bacterial cell, and Iodine will bind the stain. The alcohol differentiates bacteria retaining or not the crystal violet within the cell wall, and the safranin will be used as a counterstain to stain the bacteria. You are now ready to start you process. First you will need to light your burner to the hottest part of the flame before starting your gram stain. After the burner is lit you will move toShow MoreRelatedIdentify And Describe Three Groups Of Low G + C Gram Positive Bacteria1579 Words   |  7 PagesIdentify and describe three groups of low G+C Gram-positive bacteria. Clostridia: rod-shaped, obligate anaerobes, some form endospores, produce potent toxins that cause a variety of diseases in humans. Important in medicine industry (Botox oral plaque). Examples of clostridia include C. tetani (cause tetanus), C. perfringens ( causes gangrene), C. botulinum ( causes botulism) and C. difficle (severe diarrhea). Microbes related to Clostridium include: Epulopiscium - a giant bacterium that canRead MoreA Study On Nutrient Agar1078 Words   |  5 Pages37 ° C for 48 hours. This allowed for observation of the colony morphology. Separation of Gram-positive and Gram-negative The original unknown culture was streaked for isolation on Columbia CNA agar and MacConkey agar using a quadrant streak, inverted, and placed in a 37 ° C incubator for 48 hours. CNA agar contains a mix of colistin and nalidixic acid, as well as sheep blood. If there is poor or no growth on CNA agar, then the organism was inhibited by colistin and nalidixic acid and is Gram-negativeRead MoreDiffusion And Osmosis Lab Report1012 Words   |  5 Pageshypertonic, and isotonic hypothesis for the solution   made during the study,   four samples of sucrose were taken and placed into two different beakers each containing a different concentration. Then dialysis tubing A was placed into beaker 1 with B, C, and D placed into beaker 2 for 45 minutes and weighted at 15 minute intervals. My finding in the study was that each of the four samples changed from their initial weight and for the most part accurately proved the hypothesis. Introduction The studyRead MoreHealthy Nutrition Personal Food Intake Evaluation1003 Words   |  4 Pageswas 29 grams, 3 grams, and 21 grams; my respective breakfast intake of Carbohydrates was 80 grams, 11 grams, and 12 grams; and my respective breakfast intake of total Lipids was 53 grams, 36 grams, and 21 grams (Rinzler, 2004). On the three consecutive recorded days, my respective lunch intake of Protein was 17 grams, 28 grams, and 31 grams; my respective lunch intake of Carbohydrates was 27 grams, 38 grams, and 49 grams; and my respective lunch intake of total Lipids was 33 grams, 56 grams, and 22Read MoreOrganisms Of Two Unknown Bacterial Cultures Essay1700 Words   |  7 Pagesidentify the organisms of two unknown bacterial cultures. Students must identify the species of the unknown bacteria by utilizing the techniques and information learned in previous laboratory exercises. These techniques include streaking for isolation, Gram staining, and specific biochemical tests. Students are giv en a map known as a dichotomous key, a guide in determining the identity of their unknown sample. Identifying microbes using a series of biochemical tests, like those performed by studentsRead MoreLab Report : The Laboratory Experiment1277 Words   |  6 Pagesexpected to be able to correctly isolate and identify the two microorganisms, one Gram-positive and one Gram-negative, from a mixed culture the student receives. The mixed culture I received was number 21. From this unknown mixed culture, the possible Gram-positive organisms include: Clostridium perfringens, Corynebacterium xerosis, Enterococcus faecalis, Staphylococcus aureus, and Staphylococcus epidermis. The possible Gram-negative organisms include: Enterobacter aerogenes, Pseudomonas aeruginosa, NeisseriaRead MoreSample Assignment1280 Words   |  6 Pagesoperator from decimal import * def get_top_most_frequent_ngrams(n_grams, f): Get the top f most frequent n-grams sorted_n_grams = sorted(n_grams.items(), key=operator.itemgetter(1)) sorted_n_grams.reverse() return sorted_n_grams[0:f - 1] def extract_character_n_grams(doctext, n): Parse a document text and get all the character n-grams along with their frequencies as a dictionary n_gram_dict = {} i = 0 while (i + n) len(doctext):Read MoreIdentification Of Bacteria Is Important For A Verity Of Reasons1459 Words   |  6 PagesStaphylococcus aureus is a gram-positive cocci although it is not usually harmful infections can occur especially in healthcare settings. This certain strains of this bacteria are resistant to some antibiotics this strain is called MRSA. Staphylococcus epidermidis also a gram-positive cocci and normally does not cause any maladies (Otto). Streptococcus pyogenes is a gram-positive cocci bacteria. Medical implications include necrotising facetious and sore throat. Bacillus subtilis is a gram positive rod bacteriaRead MoreTechniques Used For All Procedures During The Unknowns Exercise906 Words   |  4 Pagesthe quadrant streak technique on two Trypticase Soy Agar (TSA) plates. One of the plates was incubated aerobically and the other was incubated anaerobically, both at 37 ° C for twenty-four hours. Aseptic technique was used for all procedures du ring the unknowns exercise. All incubations during this experiment were set at 37  °C. On the second day of the unknowns experiment, the TSA plates were observed and their results were recorded. The aerobic TSA plate had a medium amount of growth and the coloniesRead MoreNormal Distribution and Multiple Vitamin1319 Words   |  6 Pagesskewed-right with mean = 10 minutes and standard error = 0.8 minutes. b) Distribution is skewed-right with mean = 10 minutes and standard error = 8 minutes. c) Distribution is approximately normal with mean = 10 minutes and standard error = 0.8 minutes. d) Distribution is approximately normal with mean = 10 minutes and standard error = 8 minutes. ANSWER: c 2. Suppose the ages of students in Statistics 101 follow a skewed-right distribution with a mean of 23 years and a standard deviation of 3 years. If we

The Salem Witch Trials Essay - 1333 Words

The Salem Witch Trials, taking place between February 1692 and May 1693, arose from a period of mass hysteria regarding witchcraft. The puritanical society of New England emphasized a need for a Bible-based society, which caused a fear of the supernatural and gave rise to the false accusations of â€Å"witches.† With testimonies of witches rooted in the Old Testament, the idea of witchcraft eventually made its way into the superstitious and everyday Puritan life, and was fueled by the rejection of the group during the reign of Queen Elizabeth I. The intense paranoia among the Puritans eventually led the group to go as far as even setting their own people on fire may be accounted for by the rejection of the religion itself. They were considered†¦show more content†¦Puritan teachings were influenced by Calvinist theology, leading to the â€Å"dismissal of idolatry and a focus on images drawn from scripture and everyday life.† The Puritans stressed the importance of community, as it was centered on the church and members were encouraged to report the sins of others in order to keep the community pure as a whole. As John Winthrop explained, â€Å"the first governor of the Massachusetts Bay Colony, explained in his letter written on May 22, 1643:† â€Å"Our civil Government is mixt: the freemen choose the magistrates each year and assist [them] in making of laws, imposing taxes, disposing of lands†¦ Our churches are governed by Pastors, Teachers, ruling Elders Deacons, yet the power lies in the whol e congregation.† The Puritans also had strict attitudes and superstitions that lead to religious extremism and false accusations. They believed in â€Å"absolute sovereignty of God† and placed considerable emphasis on scripture. It was â€Å"against the law not to attend church† and any other religion was attributed to Satan, whom the Puritans thought had profound influence on the weak individuals in society (women and children). The importance of having a righteous community influenced the Puritans to turn each other in for sinning, causing paranoia among community members. Witchcraft can be described asShow MoreRelated salem witch trial Essay1180 Words   |  5 Pagessalem witch trial This is about witchcraft and is started like this: In the winter of 1691-92, several people in Salem Village, most of them young women, but eventually including a few men and boys, began behaving in a strange unusual manner†, with an affect which was interpreted as illness. The towns minister, Samuel Parris, whose daughter and niece were among those with this odd affect, sought to cure the perceived problem with prayer; others, including a doctor of physic who was calledRead MoreSalem Witch Trial Hysteria Essay818 Words   |  4 PagesTwenty people were put to death for witchcraft in Salem during the 1692 Salem Witch Trial Hysteria. In The Crucible, a woman, Elizabeth Proctor, gets accused of witchcraft by a young girl by the name Abigail Williams, who just so happens to be having an affair with Elizabeth’s husband, John. Once John finds out Abigail accused his wife, he starts trying to find proof that all of these young girls are pretending that they are being hurt by these older women, just so that they will be hanged. The officialsRead MoreEssay about Salem witch trials1931 Words   |  8 Pages Salem Witch Trials: Casting a spell on the people Today, the idea of seeing a witch is almost inconsequential. Our Halloween holiday marks a celebration in which many will adorn themselves with pointy black hats and long stringy hair, and most will embrace them as comical and festive. Even the contemporary witchcraft religious groups forming are being accepted with less criticism. More recently, the Blair Witch movie craze has brought more fascination than fear to these dark and magical figuresRead MoreEssay on The Theories of the Salem Witch Trials1135 Words   |  5 PagesThe Theories of the Salem Witch Trials The Salem Witch trials and what caused them is very debatable. Some theories lead to Rye poisoning from bread to even people faking it. The most believable claim is that people were faking it. Everyone had a motive and they all just wanted to save themselves. It was a time when people were selfish and only cared for themselves. This time in Salem was a troubling time, making it seem likely that satan was active (Linder). The townsfolk are believed to haveRead MoreThe Salem Witch Trials Essay1369 Words   |  6 PagesThe Salem Witch Trials The witch trials of the late 1600s were full of controversy and uncertainty. The Puritan town of Salem was home to most of these trials, and became the center of much attention in 1692. More than a hundred innocent people were found guilty of practicing witchcraft during these times, and our American government forced over a dozen to pay with their lives. The main reasons why the witch trials occurred were conflicts dealing with politics, religion, family, economicsRead MoreThe Salem Witch Trials Essay2008 Words   |  9 Pageswomen and men. The madness continued for over four months. The notorious witch trials of Salem, Massachusetts occurred from June through September. It is a brief, but turbulent period in history and the causes of the trials have long been a source of discussion among historians. Many try to explain or rationalize the bizarre happenings of the witch hunts and the causes that contributed to them. To understand the trials and how they came to be, we must first examine the ideals and views of the peopleRead MoreSalem Witch Trials Essay1478 Words   |  6 Pages1692 marked a major event in history in the town of Salem, Massachusetts. The Salem Witchcraft Trials still leaves this country with so many questions as to what happened in that small town. With all the documentation and accounts of the story, people are still wondering why 19 people died as a result of these trials. This paper will discuss the events leading up to the Salem Witch Trials and the events that took place during and after the trials, and the men and women who were killed or spent theRead MoreThe Salem Witch Trials Essay1349 Words   |  6 PagesBefore 1692, the supernatural was a part of people’s everyday normal life. This is so as people strongly believed that Satan was present and active on earth. Men and women in Salem Village believed that all the misfortunes that befell them were the work of the devil. For example, when things like infant death, crop failures or friction among the congregation occurred, people were quick to blame the supernatural. This concept first emerged in Europe around the fifteenth century and then spread toRead More Salem Witch Trials Essay876 Words   |  4 PagesSalem Witch Trials The Salem Witch Trials was probably considered the darkest time for the New England Colony. This was a mass murder of women and a few men that were supposed witches. All of this started from two little girls and a bacteria in the bread that affected the brain. This all started on January 20,1692 when nine-year-old Elizabeth Parris and eleven-year-old Abigail Williams started to exhibit strange behavior. Blasphemous screaming, Seizures, Trance-like states and MysteriousRead MoreThe Salem Witch Trials Essay1674 Words   |  7 PagesAlthough many people have their assumptions as to what specifically caused the Salem Witch Trials, no one has a definite account. One must use logic and prior knowledge to come to the conclusion and realize that multiple factors play a key role in causing the trials. The Salem Witch Trials were caused by religion, politics, teenage boredom, family feuds, economic conditions, and fears of the people. The overall effect of the trials was a major part in American history, not only was it a learning experience

My Personal Code of Conduct Being a Nurse

Question: Write an essay on Personal Code of Ethics Statement? Answer: Ethics are actually not optional within healthcare line rather they are essential part to be carried within by every healthcare professional. Being a nurse they are included within my professional life as well. My ethical statements are as follows: Respect of Persons * Uphold a Patient primary Ethics.* I always care for the patients plus the staff along with same level of admiration that I want them to show towards me.* I treat patients along with all kindness, tenderness as well as dignity.* I respect the privacy as well as diffidence of the patients. Respect for the confidentiality * I never share the medical information of patients with anyone except people that are included in the health care and are integral to care of patient.* I never discuss patients otherwise their illnesses within public places.* I never openly identify the patients, in the verbal words otherwise in script, devoid of sufficient explanation.* I never request otherwise permit unlawful people to the patient heed locations of the hospital (Cribb, 2005). Honesty * I always tend to be truthful in the verbal as well as in documented communications.* I do never cheat, plagiarize, and otherwise act dishonestly in my workplace. Responsibility for the Patient Care * I tend to obtain patient's knowledgeable permission for the analytic tests otherwise treatments plus also esteem patient's right towards refusing care and events.* I suppose that patients are my responsibility under care until I hand off care to some other nurse and she acknowledges transfer of the care.* I never develop romantic otherwise sexual relations with the patients; and if any such relation seems to get developed, I seek proper guidance plus terminate professional relationship. Professional Growth plus Awareness of the Limitations * I keep myself aware about my limitations as well as shortages in the acquaintance plus capabilities and also understand when plus whom to seek command from.* I never involve patients within personal issues and also never solicit for the personal gain. Evade Conflicts of the Interest * I try my best to resolve all the clinical conflicts in favor of patient.* While in premises I never accept any gifts of any value from patients.* I never refer patients towards laboratories otherwise other healthcare amenities where they have direct monetary bet without any disclosure (Fulford, Dickenson Murray, 2002). Respect for Personal Ethics * I know that it is not good to perform any procedure like abortions, and extinction of the medical treatment which I, consider are unprincipled, and unlawful, otherwise might be a harmful one towards patients. Respect for the Property plus laws * I always adhere to regulations as well as policies of ACHE Code of Ethics like rules leading the fire security, dangerous waste removal as well as worldwide precautions and safety measures* I adhere to the regional and local, state as well as federal laws plus regulatory standards and maintain them in my professional life Professional Ideals 1. Clinical * I generally cultivate as well as practice the clinical virtues, like caring, empathy as well as compassion.2. Conscientiousness* I try my best to fulfill my professional responsibilities properly and conscientiously.* I always notify answerable supervisor and if anything hinders the capability to carry out the actions efficiently and successfully.* I dedicate myself to a lifelong learning as well as self-development through realizing a proper individual program of anyhow ongoing learning as well as nonstop quality enhancement.* I tend to complete each of my tasks precisely, methodically, and legibly and also in very timely way (GILLON, 2005).3. Collegiality otherwise Cooperation* I always cooperate with my colleagues and coworkers and also with all technical and non-technical staffs of the hospital.* I tend to learn from others and also from my own mistakes.* I tend to be very much generous along with my time while helping and answering questions of patients and co-staf fs, as well as visitors.* I use a communication tools like telephone and emails and letters responsibly as well as equitably.4. Objectivity* I try to avoid providing a professional care towards members of my family otherwise to persons along with whom I have close, and personal relation.5. Responsibility towards Community* I always try to avoid unnecessary monetary expenditures for the patients as I know it would prove me unethical.* I provide proper emergency services towards all patients despite of their capability towards pay (Loewy Loewy, 2004).I tend to follow my ethics and morals and abide by all ethical as well as legal rules in my personal plus professional life. References Cribb, A. (2005). Health and the good society. Oxford: Clarendon Press.Fulford, K., Dickenson, D., Murray, T. (2002). Healthcare ethics and human values. Malden, Mass.: Blackwell Publishers.GILLON, R. (2005). Toleration and Healthcare Ethics. Cambridge Q. Healthcare Ethics, 14(01). doi:10.1017/s0963180105050115Loewy, E., Loewy, R. (2004). Textbook of healthcare ethics. Dordrecht: Kluwer Academic Publishers.

Native by One Republic free essay sample

â€Å"This is life in color.† Ryan Tedder and members of his band, One Republic, at one time liked to consider themselves genreless, balancing both alternative and pop influences in their music. If this was the case in previous albums, Native takes the band in a completely different direction. In this album, One Republic goes for the home run and brings in a full blast of pop brilliance. Most bands adjusting to suit the needs of the mainstream pop radio find themselves in an utter disaster. One Republic however, which already had a foot in the water, finds itself in the ideal situation to succeed. Chart topping singles launch the album with a bang. â€Å"Counting Stars, composed by a series of well developed beats and choruses, positions itself as the album’s superior track. It is followed by tracks â€Å"If I Lose Myself† and â€Å"Feel Again†, both escalated in prominence by Tedder’s rich vocals. We will write a custom essay sample on Native by One Republic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For the most part, the first half of the album releases a feel good, early morning vibe. As Native continues, the songs begin to break off and develop their own individual personalities. â€Å"Light it Up† and â€Å"Can’t Stop† act as One Republic’s experimental tracks. Their echoic, swirling melodies add a new flavor to the album. They give way to an especially powerful moment in the album in the form of the track â€Å"Burning Bridges†. Tedder’s vocals give the song depth, causing the listener to not help but feel deeply emotional throughout. The album is continued by a few lighter songs, until it finally reaches the most perhaps its most unappreciated song: â€Å"Life In Color†. Hidden as a bonus track, it emulates earlier hits in nearly every category. Its lowly position on the disk is the band’s only blunder. One Republic’s Native proves to be their finest work to date. Compared to earlier albums, Native is easily the best-rounded. It excels in every way imaginable, including production, vocals, instrumentals, and lyrics. For critics that thought One Republic was geared more toward singles than overall substance, this album certainly puts their beliefs to rest. 5/5 Native by One Republic free essay sample One Republic is one of my favorite band. Few years ago I went to their concert in Prague and I loved it! When they were playing Apologize the whole club was singing with them. So I was really excited about the new album. And I finally got it! And it is exactly how I imagined, maybe even better. One Republic showed their best. The album is full of energy. Some of the songs are slowly some of them are faster. But together it sounds really nice. They are usually singing about love and life and this album is not different. The one that made me almost cried when I heart it for the first time is Counting Stars. Not slow, not fast. Something in the middle and thats just perfect. Feel again this was the first song from the album that was played at the radios. And you could just feet again that this album would be good. We will write a custom essay sample on Native by One Republic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Preacher slowly, emotional. Singing about how it was when he was a kid and about his dad. Very lovely, it makes me cry too When you compare this album with One Republics older work you would see that there are not much difference. It is still lovely, full of emotion. I like this album. One thing that I would say, that One Republic could have more faster songs.

Slavery and African Americans essays

Slavery and African Americans essays African Americans resisted the practice of slavery and the trade of slavery from its inception in the United Stated in the early1600s to its end in the middle 1800s. They resisted it in the fields and in the big house; they resisted by organized rebellions; and they resisted by direct, spontaneous acts of courage. For their freedom slaves killed and were killed. They ran away, and their masters ran after them. They fought and died. They also survived. The conditions of slaves that survived varied. How well they were treated depended on their owner and the type of work they did. The field hands had it the hardest. They worked the longest hours and lived under the worst conditions. They had little clothing and one pair of shoes that had to last them a whole year. They lived in a single room and most had beds made out of straw and old rags. The house slaves, on the other hand, had it a lot better. They often lived in their owner's home and had much more privileges than did the field ha nds. The house slaves had a better chance of getting freed by their owner. The men usually did the outdoor chores, while the women did more of the domestic duties. While these domestic duties tended to add work to the slave woman's day, the domestic work was a way for women to rebel against the master to keep themselves and their families healthy. The family was important to most slave women, and they had ways of making sure that they stayed together, though these weren't foolproof. For example, slave owners refrained from selling women that demonstrated fertility, in that case female slaves would get pregnant at an early age. "Women slaves also represented and authority figure within their community" (Reid p.3). Wives were often able to provoke otherwise aggressive husbands into acts of rebellion against the master. In addition, mothers often educated their children, teaching them how to sew or do other household chores that they would need to be abl...

How to Answer Ethical Interview Questions

How to Answer Ethical Interview Questions Ethical interview questions make for a very interesting interview. How would you react if you could only save your grandmother, a bus full of orphans, or a trunk full of a million dollars in untraceable cash? Which would you rather have, billions of dollars or immortality? They’re also risky in an interview- you don’t want to trip some secret â€Å"sociopath† wire, but you also want to seem confident. What do you do if you’re posed with ethical interview questions like â€Å"would you lie for the company?† or â€Å"what would you do if your boss asked you to help cover something up?† DON’T go full outlaw.If you answer, without thinking, that of course you’d lie for the company, you’d do anything for the company, that’s a red flag. It either shows that you’ll say anything to get hired (bad) or you’re seriously ethically challenged (worse). The interviewer isn’t really asking you to do this thing , so slow down a bit before you start helping him with an alibi.If you get the sense that the interviewer isn’t kidding, then it’s time to shut it down. Do you really want to be rehashing this conversation later with an attorney?DON’T get all judgmental about the question itself.â€Å"How dare you?† is not the right answer here either. No one’s impugning your reputation by assuming you would lie or commit other ethical crimes on behalf of the company. You likely won’t score bonus points for righteous indignation- the interviewer is asking because he or she wants to know how you would approach this, not inviting you to tag along on some unethical spree.DO treat this as another problem-solving exercise.Like oh, 75% of interview questions, this may be a test of your thinking and problem-solving skills. Talk through your process- especially if it’s the kind of ethical question that requires you to make some kind of judgment call between t wo attractive elements.DO see it as a choice of values as well.Do you have integrity, or do you have loyalty? These aren’t usually mutually exclusive, but if you’re asked point-blank to pit one against the other, always go with integrity. Assuming your interviewer isn’t Alec Baldwin’s character from Glengarry Glen Ross, it’s not likely your potential future employer values ruthlessness over personal integrity.DON’T give a binary answer if you can help it.It’s okay to frame it as, â€Å"I would never do anything to hurt the company, but I do value honesty very highly.† For good measure, you can emphasize that you were drawn to the company because you value its culture of professionalism.DO err on the side of caution.This could also be a test of how impulsive you are. Make sure that the response you give (even if it’s a vague â€Å"I can see both sides here† answer) shows the level of care and attention you would br ing to the role.DO take it seriously.No matter how outlandish the hypothetical situation is, treat it with full consideration. It may be funny, but it’s a very real test of your temperament and values. You want to make sure that you’re positioning yourself as a grounded professional, with strong values and a sense of personal ethics and boundaries.

Corporate Planning Essay Example | Topics and Well Written Essays - 4000 words - 1

Corporate Planning - Essay Example In the 1930s, after the Great Depression, quality of life management became the most modern phase of CSR where issues of improving societal gain in areas of lifestyle enhancement became the objective of business, government and corporate leadership. As time progresses, economies and specific international regions are recognising new trends in social attitude and consumer behaviour which are driving new and innovative practices for ensuring positive corporate reputation and also satisfying social beliefs on moral and ethical business practices. The historical phases of CSR maintain both strengths and weaknesses, which will be identified in this paper along with discussion of how these historical phases have developed into new CSR objectives in modern society. Additionally, recommendations on implementing effective corporate social responsibility activities in Hong Kong will be identified and discussed. The concepts of social responsibility were largely generated from the American perspective, since this region was essentially a launching pad for industrialism and growth in the late 1800s. â€Å"America in the 19th century was a society of economic scarcity where economic growth and the accumulation of aggregate wealth were primary national goals† (Hay and Gray, 1974, p.136). It was during this period where the business system was considered to be a quality tool for reducing this scarcity, thus the focus of leadership in the corporate environment was to ensure maximisation of profits in order to enhance total economic growth within a region. One weakness of this historical phase is that it did not involve governmental influence when dictating what were acceptable social responsibility policies at the business level, therefore there was no regulatory body to oversee business activities at the internal level. Because of this lack of regulation and legislation, companies were allowed to exploit child labour and provide unsafe working conditions for

Review the arguments and evidence for and against the efficient market Essay

Review the arguments and evidence for and against the efficient market hypothesis and discuss whether the recent financial crisis has caused the hypothesis irreparable damage - Essay Example The global financial crisis has made a huge impact on modern financial theory which was based on the hypothesis that the financial markets were more or less efficient. Many economists and writers were respected the efficient market hypothesis. Economists Robert Shiller touted EMH as the most important theory in the history of economics. This report will look at the implication of efficient market hypothesis in the functioning of the financial markets. It will focus the disadvantage of EMH and why some analyst wants to reject this hypothesis permanently. Efficient Market Hypothesis (EMH) is an investment theory in finance that states it is impossible to beat the market because the efficiency in the stock market leads to the reflection of all relevant information in the prices of shares. According to this theory, the trading of stocks always takes place at their fair values on every stock exchange. Hence it is impossible for investors to purchase stocks that are undervalued and also to sell stocks at a higher price than its fair market price. In this regard, it is not possible to outperform the return of the overall market through expert opinion on stock selection and also by timing the market. The theory also mentions that investors are left with only one way to obtain higher returns and it is through purchasing investments that are riskier in nature. The financial crisis of the year 2008-09 has left the economies of Europe and US vastly devastated. The rate of unemployment has reached very high and the economies in the US, Europe a nd also other countries are performing well below their economic capacity. The crisis has shaken the theory of efficient market hypothesis which assumes the existence of efficiency in every financial market. According to EMH, public information is reflected in the asset prices without any delay. It also suggests that the availability of any information which may affect the future price of any stock is already reflected in the

Maxims and Sayings, Herakleitos Essay Example for Free

Maxims and Sayings, Herakleitos Essay The â€Å"Unity of Opposites† is a very interesting piece. The concept of opposites and the balance that lies within all is the main idea. By placing these values and definitions as one in the same Herakleitos goes a step further. Although he only discusses a limited number of things and their opposites, this theory can go beyond and be forever limitless in the categorizing of opposites. It sheds light to the idea of balance and good and bad, heaven and hell, life and death. All things in this universe have an opposite and that which is living is also death and here within lies the harmony of absolute knowledge. In a way I believe Herekleitos is seeking wisdom by defining mans belief in religion and themselves. As so stated in his final verse â€Å"I inquired of myself†. One excerpt from the maxim stating, â€Å" War is father of all and king of all; and some he made gods and some men, some slaves and some free.†, shows a strong belief in warfare and accurately depicts the Mycenaean culture of the warrior class. This culture took great pride in their belief of war and strength in pillaging. They lived by the idea that to survive one must attack before being attacked. Just as in the saying by Herakleitos, â€Å"The name of the bow is life, but its work is death.†, a belief for warfare and weaponry is shown. By giving life itself to the object of the bow, the Mycenaean culture can be defined as a war mongering culture. This theory is clearly defined as well in the art piece known as â€Å"The Warrior Vase†. By depicting ancient warriors on this vase, the Mycenaean culture shows that even on a home based piece of pottery, one is reminded of the true value of warfare and strength. The men portrayed on this vase also show a high level of weaponry and defense for an ancient culture with minimal contact with Egyptians and well before roman times.

Child Beauty Pageants Should Be Banned Essay -- Argumentative Essay, 2

Imagine you are at home, watching tv. Flipping through the channels, you see a preview for next week’s episode of Toddlers & Tiara’s. They show the girls dressed in frilly, sparkly attire, fake teeth, fake hair, fake tans, and makeup that could transform their faces into someone in their 20’s. These children are usually misbehaving, disobedient, overdramatic and they are between the ages of four and six. Any person could see that this lifestyle is incredibly harmful to these children not just because of what it does to their appearance, but what happens when these little girls’ minds become tainted with the thoughts of needing to be beautiful and talented in order for people to like them. They also learn that being beautiful means doing whatever it takes to make yourself look perfect, even if it means that everything about you is fake. At the same time, when these little girls are dressing up for these shows, they are being put in outfits that could b e worn by strippers. This draws attention to sex offenders and pedophiles, which could potentially end up in something tragic. Claude Knights, the director of child protection charity Kidscape, says, "We do know that predators or paedophiles continually tend to justify their interest in children by saying children are sexual beings. That children are now given a channel to become little Lolitas, to be portrayed as older, to almost become mini adults – these are all trends that give legitimacy to that kind of thinking." In the end, children’s beauty pageants are essentially harmful to both young girls safety and minds. It may not happen to some, but most of the young girls that compete in beauty pageants seem to have a bit of an attitude towards their parents and ... ...today.com/blog/food-thought/201108/child-beauty-pageants-what-are-we-teaching-our-girls>. "Child Beauty Pageant Statistics." OccupyTheory. N.p., 20 Dec. 2013. Web. 20 Mar. 2014. . Day, Elizabeth. "Living dolls: inside the world of child beauty pageants." The Observer. Guardian News and Media, 11 July 2010. Web. 21 Mar. 2014. . Image/Video Citations -http://susannemoore.wordpress.com/2011/07/30/childrens-beauty-pagents-eden-wood/ -https://www.youtube.com/watch?v=2_7vsWF_Ox4 -http://www.soulfulspoon.com/2013/03/my-take-thursdays-how-to-recover-from.html#.U09T2yjrdSo -http://cynicalreview.wordpress.com/2010/09/09/child-beauty-pageants-harmless-fun-or-vomit-inducing-child-abuse/ -https://www.youtube.com/watch?v=oRSUS4WZO5Q

Is Lady Macbeth More Ambitious Than Macbeth Essay

Lady Macbeth has more ambition than Macbeth. When Lady Macbeth has received the letter from her husband, Macbeth, telling her about the three witches’ prophecies and the future king Macbeth, she decides to make it come true immediately. Macbeth who is loyal man and unwilled at first, but unfortunately gets convinced by Lady Macbeth. Lady Macbeth is cold-blooded person as she thinks to regicide Duncan right after reading Macbeth’s letter. In the other hand, Macbeth is a brave soldier, a powerful man and also shows great loyalty. â€Å"I dare do all that may become a man; who dares do more is none,† meaning that it is the power to put responsibility before selfishness. It tells us that Macbeth is too generous to kill King Duncan without good enough reason. He is born loyal. However Lady Macbeth convinced Macbeth to commit a dark act. He became indecisive and confused which eventually lead him to murder Duncan. Lady Macbeth would do anything to fulfil her ambition where Macbeth has ambition but he is indecisive and afraid of the consequence that will come after murder of Duncan. She is stubborn because she encourages Macbeth to regicide. When Macbeth backs out, refusing to kill Duncan, Lady Macbeth accuses Macbeth for being a coward. She also says he is not a man if he doesn’t murder Duncan. Lady Macbeth assures him that they won’t fail if they have courage. Definitely this is not exactly true and never right. This shows Lady Macbeth is desperate to fulfil her needs. Macbeth is the one who kills King Duncan and he is the one who goes mad over his ambition. Macbeth is the one who decides to murder everyone who he thinks it will be a threat in the future. It is clearly not Macbeth’s fault that made him mad over power. The three witches are responsible as well but Lady Macbeth is the reason that made Macbeth chooses to decide Duncan and fulfil his needs. The fact that Macbeth was unwilling to murder King Duncan showed us that he has the ambition but knows what is right or wrong. He was brave, smart and showed real loyalty in the beginning of the act and at the end where he regrets all his actions. And later in the act, Macbeth wishes that Lady Macbeth was still alive so he could blame her for all the actions. Lady Macbeth’s ambition is almost opposite to Macbeth’s. She is the type of person who is willing to achieve anything to fulfil her ambition. Lady Macbeth is the one who made all situations possible and it shows us that Lady Macbeth clearly has more ambition than Macbeth.

Operation Design And Operational Essay

2b. Please see my Allied COG-CV analysis, which specifies the critical factors for the Allied forces for Operation Torch (i.e., at the operational level). 2c. Please see my Axis COG-CV analysis, which specifies the critical factors for the Axis forces during Operation Torch (i.e., at the operational level). 3. The Allied forces indirectly attack the enemy’s theater COG (i.e., the Panzer Armee N. Africa) by–at the operational-level of war—by specifying operational-level objectives that attack the operational-level COG’s critical vulnerabilities and –ultimately—contribute to the defeat of the strategic-level COG. Please see my operational-level objectives for the Allied forces. 3a. 3b. Please see my Allied COG-CV analysis for Operational Torch. It specifies the Allied, operational-level COG as _________________. Please see my Allied operational approach for Operation Torch, which specifies objectives that include the protection of the forces’ critical vulnerabilities. 4. 4a. Please see my operational approach for the Allied Forces’ Operation Torch, which specifies both the Allied main effort and decisive point(s). I specified the following decisive point(s):_______________. By prioritizing my objectives and considering them in light of the Allied Forces main effort and most important lines of operation/lines of effort, I’ve selected the most important objective(s) as my decisive point(s). 5. 5a. If the Axis forces achieve a sufficient number of its objectives (which attack the Allied critical vulnerabilities at the operational level) such that the Allied forces must change their form of maneuver (e.g., the Allied  forces can not longer continue the attack), the Allied forces will have culminated. 5b. If the Allied forces achieve a sufficient number of its objectives (which attack the Axis critical vulnerabilities at the operational level) such that the Axis forces must change their form maneuver (e.g., the Allied forces con no longer continue the attack), the Axis forces will have culminated. Reasons for Initiating Operation Torch – – The Allies planned to occupy Vichy France to prevent the land from being occupied by Axis; the invasion would eventually force Axis powers to fight a two-front war; also helped to diminish transportation of supplies to Axis forces; Key Personalities (Involvements) – – General Dwight D. Eisenhower – – Jean Francois Darlan – – Andrew Cunningham – Objective(s) of Operation Torch – – Allies planned to team up with Vichy France in North Africa in order to take Tunisia before Germans could occupy it from nearby Sicily. After invading North Africa and convincing the French to join the Allies, American and British forces planned to head directly to Sicily, invade, and move up to the core of Europe. Victory here would also allow the Allies to clear up the Mediterranean of Axis forces for their own personal use. Important Readings – from Earl Rice’s â€Å"Strategic Battles in Europe† . . . – page 24: The Americans joined their British allies. Roosevelt’s military advisers wanted to build up immediately for an invasion of the European mainland later in the year or early in 1943. Churchill and his counselors declared that an invasion of the continent so soon would be next to impossible because of insufficient time to assemble the necessary forces and  too few available landing craft in which to haul them across the English Channel. Churchill and his advisors did not want to risk a failed invasion. – page 25: Churchill instead favored extending operations in North Africa, where British forces were already fighting. he argued that seizing North Africa and beyond would introduce American troops to the action, boost American morale and appease Stalin’s demands for a second front. But Roosevelt’s advisors were unreceptive to Churchill’s plan and suggested redirecting U.S efforts to the Pacific Theater. In June 1942, Churchill told Roosevelt that Britain was both unable and unwilling to†¦

Informative Essay Sample on #8220;Brave New World#8221; by Aldous Huxley

Informative Essay Sample on #8220;Brave New World#8221; by Aldous Huxley The novel Brave New World by Aldous Huxley is a compelling tale of future society, which is controlled by a totalitarian government that challenges the very idea human individuality. The book takes place in the period of â€Å"AF†, After (Henry) Ford, in London, England after The Nine Years War has revolutionized the way the world is run. In this time period of science and technology, humans are no longer born, but manufactured, given lessons as children through hypnopaedic sleep teachings, categorized into five social castes, and given soma pills that take them on happy mental vacations to relieve them of the stresses of everyday life. The first of the main characters is Bernard Marx, a lower class Alpha who fails to compare to other Alphas in physical stature. He is rumored to have had alcohol in his blood surrogate, making him physically inferior for his social caste. He does not possess typical views on life and questions traditional views on all aspects of life. While on a trip to the Savage Reservation in New Mexico, Bernard meets a primitive man named John. John is an outcast from the Indian culture he is living with. He and his mother Linda return with Bernard to London to experience this ‘brave new world’. John does not fit well in modern society, having all his worldviews derived Shakespearean plays. John soon becomes quite a spectacle because of civilized people’s curiosity towards savages. Meanwhile Linda is considered hideous because of her physical appearance and her motherhood. At the other end of the spectrum from Bernard is Helmholtz Watson, a professor at the Emotional Engineering College. Watson is the pride of the Alpha class, having superior physical attributes. However he wishes he could make more of his writing and use his time in more worthwhile ways. He and Bernard Marx form a friendship based on their dissatisfaction with society. The last important character is Lenina Crowe, the average, typical Alpha female. Lenina’s views on sex and soma are model opinions of the World State. She is deeply attracted to John, but merely on a sexual basis, while John wishes for a deeper relationship and eventually rejects her. The modern world portrayed in this novel really is a sad indication of what our world might become someday based on our devotion to science and technology. Even though many scenes in the book can be quite shocking, it is not that far out. The World Controllers (government body) often resemble ideas of communism, the German culture in the years of Adolph Hitler, and the feudal period of the Middle Ages. The communism is supported by such hypnopaedic lessons as â€Å"Everyone works for everyone else†. Plus it is no coincidence that Bernard Marx’s character is modeled after Karl Marx, one of the founding fathers of communism. The process by which imperfect embryos are discarded in the cause of manufacturing perfect ones is really an alternate form of Hitler’s genocide. The five social castes are similar to the Feudal Age hierarchy, except that instead of nobles, clergy, and peasants, social classes are represented by Greek letters. The new methods that are used to control the world populations go to rather sad extremes in order to maintain control and keep everyone happy. One of the most popular techniques is hypnopaedia. Through this process people are conditioned from infancy into late teenage years to accept their social class and deal with many other aspects of life. While giving students a tour of the Hatchery and Conditioning Centre in London, the DHC (Director of Hatcheries and Conditioning) explains the brainwashing procedure he likes to call conditioning. He shows the students an occasion in which Delta infants are electrically shocked while looking at flowers and pretty picture books. The goal is to mold their instincts to associate these images with terror and pain. Other lessons in caste awareness teach the kids to identify the classes by the color they wear and their function in society. Another tool the World Controllers use to manage the planet is the limitation of books and science. Since these things stir emotion, and emotion can lead to instability, they are withheld from the people. Instead the World Controllers institute shows called feelies to provide a source of entertainment. Similar to movies, feelies give the people a source of artificial happiness. After John and Lenina attend a feely together, Lenina emerges from the show bubbling with excitement and joy. On the other hand John is rather disappointed, describing the show as horrible and ignoble. The people have been censored from all knowledge deemed to old or too hard for them to understand. Near the end of the book World Controller Mustafa Mond discusses with John the type of books the people are allowed to read. John is shocked that the beauty and truth of Shakespeare and Othello’s writing is forbidden to the people. Furthermore the identity of God has also been removed from the information given to the citizens. Instead of God people follow Ford. Since the book was first written in 1932, the author chooses Henry Ford to be the new world symbol for the AF years. Mustafa Mond explains how God has not changed, but the people do. This therefore requires a new supreme being for the people to follow. Brave New World is a compelling story of what the world may someday become because of our desire for science and technology. Some consider it a warning, while to others it is only science fiction. It makes one wonder if the future of our world will ever go to such extremes to ensure happiness. Abolishing our individuality to conform to society? Ridding ourselves of all past famous literature? Taking antidepressant pills everyday to keep ourselves content? Anything is possible for the future, but only time will tell. You can also order a custom term paper, research paper, thesis, dissertation or essay on Brave New World from our professional custom essay writing company which provides students with high-quality non-plagiarized custom written papers on any topic.

What Is the ACT Fifth Section Answers From ACT, Inc.

What Is the ACT Fifth Section Answers From ACT, Inc. SAT / ACT Prep Online Guides and Tips If you took the ACT on April 9th or if you had friends who did, you might have heard there was a fifth section, which is abnormal. Usually, the ACT has four sections plus an optional writing section: Math, Reading, English, and Science. However, on April 9th, at certain test centers, there were five sections plus an optional writing section: Math, Reading, English, Science, and additional Science. What was this fifth section? Why was it there? I talked to theDirector of Public Relations atACT, Inc., and got the answers! What Is the ACT Fifth Section? This ACT fifth section was an experimental section. This was confirmed by EdColby, the Director of Public Relations at ACT, Inc.If you’re familiar with the SAT, you know that on every test they include anexperimental section, which doesn’t count towards your score.If you took the ACT on April 9th and were panicked about the fifth section (the extra science section), do not fret! The fifth section will not count towards your score. Repeat, this section will not be factored into your ACT score, so do not stress about it. According to Mr. Colby, this isn't the first time the ACT has included an experimental section.While the ACT is not as well known for having an experimental section, ACT, Inc.,includes experimental sections with the ACT a couple of times per year.It’s not done on every test date, and it’s not done at all test centers. Mr. Colby said that, typically, students who take the ACT without the optional essay will be the ones to see the experimental section.The ACT test writersknow that it’s a long test and try to keep the experimental section as concise as possible.The experimental section is usually 30 minutes long.The experimental section could cover questions from any of the four sections:Math, Reading, English, or Science. Why Is It There? The experimental section is there to help ACT, Inc., field test potential new questions.On the April 9th test, it seems the ACT was testing out some new questions for the science section. Think of the experimental section like an experiment.ACT, Inc., is conducting an experiment using you the test-takers.They have new questions that they think are fair, but they want to test that hypothesis.To test that hypothesis, they include the extra section after the normal test is complete. They don’t tell you that the section is experimental or that it doesn’t count because they want you the test-taker to take the section seriously.If every student knew the section was experimental/didn’t count, how many students would just choose to sleep during the section and/or not bubble anything in the scantron?Probably quite a few students would not complete the section. They need students to put as much effort into the experimental section as they would the other four sections, so they can compare how students did on the regular questions to how students did on the experimental section. Based on how students performed, the ACT will decide whether the questions are fair.If they decide the questions are fair, the ACT will likely incorporate them into a future test.If not, the ACT likely tosses out those questions. Mr. Colby noted that ACT, Inc., really appreciate all of the students who take the experimental section and hopes they take it seriously because it will help ensure their peers have a fair test. Students who took the section had varied reactions. What Were Student Reactions? To gauge student reactions, I went to Twitter: So what was that 5th @ACT test for? - Marina (@Marina_faith123) April 9, 2016 Since when is there a fifth part to the ACT test - â“ ¡Ã¢â€œâ€Ã¢â€œ Ã¢â€œâ€ (@renenicole1016) April 9, 2016 Act test was decent that science wasn't even asking questions about the experiment 😂💠¯Ã°Å¸Ëœ © - The Under-under Dog (@DreBryant5) April 9, 2016 Students were generally very thrown off by the fifth section.Also, as I said earlier, students were not told this was an experimental section, and many students were/are afraid this section will count towards their score. Remember, if you took the April 9th test or if you take the ACT in the future and see a fifth section, this section is experimental and will not count towards your score. What Does This Mean For You? This means that if you're planning on taking the ACT sometime in the future, do not be worried if you see a fifth section. Know that this section is experimental and will not count towards your ACT composite score. That being said, you should treat the section seriously since it will affect future ACT test. Try to complete it to the best of your ability, but don't stress about feeling unprepared for the content. You don't need to be prepared for the content since it will not count towards your score. What’s Next? Getting ready to take the ACT soon? Check out our ultimate guides to the Reading, English, Math, andScience sections. Also, make sure you know the rules and regulations. Applying to college? Not sure where you want to go? Read our guideto finding your target schooland our guide to finding your target ACT score. Stressed about your college application? Read our guides to letters of recommendation, personal essays, and the common app. Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Health Care Managmeant Assignment Example | Topics and Well Written Essays - 500 words

Health Care Managmeant - Assignment Example Most often, the change starts small to include daily tasks of the employees in a shorter span of time. Large scale on the other hand, embraces to change the entire culture of the organization with a longer duration. For changes to occur in a small scale organization, the behavior of the employees has to be positively influenced. Observation has it that employees tend to comply readily if they know that a reward is at stake as an incentive of their performance. While implementing change without something to compensate the employees’ effort will take time or even resisted. This observation is supported with Vrooms expectancy theory where it states that motivation depends on certain variables (Miner, 2007). One is valence which simply means reward. Employees are expected to work hard if they know the valence available is of their interest. For instance, promotion as a valence is something vital for employees so the tendency is for them to positively accept change whether the chan ge would include additional responsibilities or trainings. Such behavior may result to another variable that is expectancy believed to be the effort that results in the attainment of the desired performance.

Business Decision Making Essay Example | Topics and Well Written Essays - 4250 words

Business Decision Making - Essay Example However, the introduction of internet made it necessary for technology companies to design products which would help people to access this vast space of information. That is when these companies came up with innovations such as smart phones and tablets. Since then the number of people using these products have sky rocketed. With the use of these products people have also craved for other peripherals such as Bluetooth speakers, external headphones, wired speakers, Bluetooth microphones and so on and so forth. It is with regards to these requirements that our company is endeavouring to introduce a Bluetooth enabled speaker which has unmatched quality of sound output and also comes at a very low price. This product is set to compete with the likes of products manufactured by Sony, JBL and Sennheiser. The underlying rationale of this market research plan is to learn about needs and requirements of the target audience. This will help the company’s managers to have a holistic view of the market as well as learn about the expectations of its target market. Moreover the analysts will also be able to make an estimation of the price that should be placed for this particular product. The objective of this market research is to conduct a detailed study of the target market (tablet users in UK) which in turn will help the organizational managers to understand the factors that will serve as a key determinant of the product’s success. In order to conduct this research in an appropriate manner, a mix method approach needs to be adopted where the researcher will be conducting surveys as well as interviews with households in the UK. The higher income households will be interviewed while the households within the lower income range will be included within the survey. The underlying reason behind the application of a mixed method approach is to have a holistic view of the issues that is being researcher. It will enable the researcher to have an in-depth idea about the needs

Analysis of an Ethical Conflict in Practice Research Paper

Analysis of an Ethical Conflict in Practice - Research Paper Example I personally believe that based on the various ethical principles, that assisted suicide must not be legalized. Measures to resist its passage into law are being proposed in this paper, along with active measures to advocate for patient’s lives – not their death. Physician-assisted suicide is one of the most controversial issues in health care today. It is an issue which straddles both the legal and ethical planes of health care practice; it is also an issue which is not likely to be fully resolved even with the application of legal provisions and accepted ethical principles. This paper shall discuss the ethical issues in assisted suicide. It shall identify its stakeholders, along with their claims and interests. This paper shall also describe this student’s final ethical position on the resolution of the conflict. A specific moral action shall also be presented in this paper in the hope of coming up with a clear and comprehensive understanding of this subject matter. Physician-assisted suicide is defined as the â€Å"voluntary termination of one’s own life by the administration of a lethal substance with the direct or indirect assistance of a physician† (Medicine.net, 2004). It is the practice of giving a fully competent patient medication in order to end his or her life. The state of Oregon is the only state in the US which has legalized this practice. It has allowed terminally ill residents to receive and obtain prescriptions from their physicians and later to take these medications to end their lives. Assisted suicide is a practice which is differentiated from euthanasia in the sense that, in euthanasia, the physician is the one who administers the medication in order to end the patient’s life. There may or may not be knowledge or consent on the patient’s part. In assisted suicide, the will and request to commit suicide comes from the patients, and the physician’s role is to assists in the process (Medicine. net,

Effect of Solar Magnetic Field (SMF) on Solar Radio Flux

Effect of Solar Magnetic Field (SMF) on Solar Radio Flux Paper published in the proceedings of Conference on Recent Trends of Research in Physics (CRTRP 2012); Page no. 85-91, 2012, ISBN: 9788190436298 3.1. Introduction: The solar activity appears to be straightforwardly associated with the strong and complex solar magnetic field.The huge solar magnetic field is a result of the flow of plasma currents within the Sun, which impel charged particles to move about from one of the Sun’s poles to another. The mean magnetic field is the strength of the longitudinal component of the photospheric magnetic field averaged across nearly all the visible hemisphere of the Sun. The sun’s magnetic field has the remarkable property that it is not distributed uniformly, but concentrated in flux ropes which appear on the surface of sunspots, plages and network. Hale first found the evidence of strong magnetic field in the sunspot from the Zeeman splitting (Hale 1908). Sunspots are the seats of the strong magnetic field and the field strength of a large sunspot can be as high as 3000 Gauss. Due to the strong magnetic field inside the sunspot, the convection is inhabited and the region becomes relatively cooler and hence darker compared to its surrounding region. So sunspots can be treated as the best manifestation of the Sun’s magnetic field (Solanki 2003). Figure: 3.1.1. Solar magnetic field (Image credit- http://www.nasa.gov) The variations of sunspot number have well-established periods of about 11 years (Hathaway et al.2002). The period of magnetic activity cycle is twice as that of sunspot cycle, about 22 years on average (Hale et al. 1919). Most of the solar activity parameters vary consistently with the sunspot cycle. Among these parameter solar radio flux is one which has its own importance in Radio Astronomy as the precise information about its emission from its origin region provides the details about the temperature, constituents, density, ionization, magnetic fields and the physical nature of the various sources inside Solar structure (Kundu, 1965). Thus to diagnose the solar atmosphere and the magnetic energy release in solar corona, radio observations serve as a powerful tool. The radio flux has its origin from atmospheric layers high in the solar chromospheres and low in the solar corona, though the accurate level of origin is not yet fully known (Kane, 2003). Observations at different radio frequencies provide the information about the various depths and the physical structure on the solar atmosphere. Accurate daily radio fluxes at different frequencies are very useful for the study of solar physics of the different layers of solar atmosphere (Zieba, 2001). Many workers have performed correlation and spectral analysis of solar radio flux variations (El-Raey and Scherrer, 1973). Watari (1996) analyzed solar radio emission at several frequencies to investigate their irregularities, time variation and solar coronal activity at different heights. Kane et al. (2001), Vats et al. (1998) and Mouradian et al. (2002) used the solar radio fluxes at different frequencies to study the coronal rotation period at different heights and its differentiality as a function of the altitude. Meheta (2005) has studied the relationship of rotation period with different phases of solar cycle. It is already evident in the literature that various frequency bands in the range starting from 245 MHz to 15400 MHz originate from different layers of solar atmosphere starting from lower chromospheres to upper corona as illustrated in the Table 3.1. Thus study of radio flux at different frequencies within this range provides the information about different layers of solar atmosphere. Table 3.1. : Different radio frequencies and their origin in solar atmosphere The quiet Sun emission at different frequencies contains information about densities and temperatures in different layers of the solar atmosphere (Watari, 1996). It is one of the prime reasons of studying solar radio emission at different frequencies during the Solar Figure: 3.1.2. Monthly variation of sunspot number for the year 2009. (Image credit- http://www.greatdreams.com/solar/2009/space-weather-december-2009.htm) minimum period which provides an opportunity to the scientific community to study the physical behavior of Solar atmosphere. It also provides very useful information about the temperature and the shape of the solar corona (Kundu, 1965). Thus the study of solar radio emission during the minimum period serves as an important tool for the study of solar corona. The current minimum of cycle 23-24 has been treated as a peculiar minimum characterized by reduced polar field strength, extremely low level of solar activity and extending for longer duration (Gopalswamy et al, 2012). Various solar indices like F10.7 cm, EUV flux, solar wind etc. behaved unusually during this minimum. Even the ionosphere also showed an anomalous behavior (Eduardo et al, 2011). The boundary between the Earth’s upper atmosphere and space also moved to an extraordinary low altitude (www.sciencedaily.com/releases/2008/12/081215121601.html) during the period. This type of unusual behavior of this minimum has c reated the interest among the solar science community to make a rigorous study on this period. The microwave brightness temperature during this minimum was substantially diminished compared to the 22-23 minimum which is also consistent with the decrease in solar magnetic field strength (Gopalswamy et al, 2012). Basu (2010) found the evidence of difference of Sun’s internal structure during the current minimum from the minimum of previous cycle. During the minimum period, the 2800 MHz radio flux showed an anomalous behavior in its correlation with Sunspot number (Tapping, 2011). In the context of above peculiarities of current solar minimum, it is interesting to see the variation of correlation of solar radio flux at several frequencies with sunspot number during this period. In this chapter the preliminary results regarding the study on the relation of solar radio flux and solar magnetic field parameters have been presented. Here the frequency distributions of correlation coefficients of solar radio flux with sunspot number and solarmagnetic field have been investigated for solar minimum and maximum period. We have also make analysis of periodic variation of basal component of solar radio emissions. 3.2. Observation: Here we studied the behavior of solar radio flux for the extended solar minima of Solar cycle 23 (2009). Firstly, we calculated the correlation between the solar radio flux and Sunspot number which is the index for measuring the variability of these two solar activity parameters. We have found the correlation coefficient at eight frequencies (245, 410, 610, 1415, 2695, 4995, 8800, 15400 MHz) using data from Sagamore Hills radio Solar observatories. For the calculation of correlation coefficient, we excluded the points from dataset of those radio fluxes, which are having values greater by 40% of the average flux value of a day. It has been done for neglecting sudden variation in flux due to several transient activities. The correlation coefficients are plotted in figure. 3.2.1 3.2.2. Correlation coefficient between the sunspot and radio flux Many workers (Das and Nag, 1999, Das and Nag, 1996) have shown that the frequency distribution of correlation coefficients of the solar radio flux and Sunspot numbers follows a pattern. We have calculated the correlation coefficients for solar maximum (2001) and minimum (2009) of solar cycle and found that the frequency distribution of the correlation coefficients does not show the similar pattern as has been reported in the literature. During the maximum period the correlation coefficient is highest for 1415 MHz but in minimum it’s highest for 2695 MHz. In literature also it has been reported that the correlation coefficient attains its maximum value at Figure 3.2.1: Frequency distribution of correlation coefficients of solar radio flux and sunspot number 2695 MHz as it is very close to the 2800 MHz (Das and Nag, 1996). But during the solar maximum period the highest correlation has been found for 1415 MHz while at solar minimum period it is for 2695 MHz. Rather that this after 2695 MHz there is a decline in the correlation coefficient of higher frequencies for maximum period where as for minimum period the trend is Figure 3.2.2: Frequency distribution of correlation coefficients of solar radio flux and sunspot number not same as the 8800 MHz shows a correlation which is greater than for 4995 MHz. Rather than this the variation of correlation coefficient has also been checked for different solar minimum period. Das and Nag, 1996 has already reported the correlation coefficient of the radio flux and the sunspot number for the 1975, 1986, 1996 minima. We have compared these correlation coefficients with the obtained ones for 2009 solar minimum. From the plot it can be noted that during this period the value of the correlation coefficient is very low in comparison to the value of the previous three minima. 3.2.3. Correlation coefficient between the solar mean magnetic field and radio flux Like the radio flux and sunspot number, the correlation between the radio flux and solar mean magnetic field has also been checked for this minimum period. It has been found that the values of the correlation co-efficient are very low and the there is a pattern in the variation of the frequency distribution of the correlation coefficients. Figure 3.2.2: Frequency distribution of correlation coefficients of solar radio flux and solar mean magnetic field 3.3. Discussion: In this chapter, the relation between the solar magnetic field and the solar radio flux has been investigated. In the foregoing analysis the correlation coefficient of radio emission and sunspot number, has been found to be low with respect to the correlations of other cycles. Where as the correlation of solar mean magnetic field and radio flux is also very low. During this minima period, the frequency distribution of correlation coefficient of radio flux and sunspot number and the periodic behavior of solar radio flux is random whether it has a similar pattern for previous three minima (Das, 1998). The anomaly in correlation of radio flux with sunspot number might be due to the unusual behavior of the microwaves as it has been already reported for the correlation between 2800 MHz and sunspot number (Hudson, 2009). There was a change in activities between photospheric and chromospheric or coronal indices during the later part of cycle 23, through the extended minimum (Tapping, 2011) and the polar magnetic fields of Sun have an important role in shaping the Solar corona and heliosphere around the Solar minimum period when the polar dipole moment becomes leading component of large scale magnetic field of the Sun (Wang and Sheeley, 2002). During this minima period, Sun’s polar field was 40% less compared to the previous three minima (Wang et al, 2009). Consistently, the corona also retained some complexity during the lowest activity level (Toma et al, 2010a). During the current minimum, the Solar corona never reached at a simple dipolar configuration (De Toma et al, 2010b) rather the eclipse data showed higher order multi-polar structure (Judge 2010). Thus different magnetic configuration is supposed to give rise to a different morphology of Solar corona rather than from the previous three minima. Thus different magnetic configuration is supposed to give rise to a different morphology of Solar corona rather than from the previous three minima. The variation obtained in correlation coefficient’s pattern could also be due to this complex behavior of Solar corona and heliosphere. 3.4. Concluding remarks: The preliminary study presented in this chapter points that during the recent solar minimum, the correlation coefficient of radio emission and sunspot number has been low with respect to the correlation coefficients of previous solar minima. Rather than this the correlation of solar mean magnetic field and radio flux is also found to be very low during this minimum period. During this minima period, the frequency distribution of correlation coefficient of radio flux and sunspot number is random whether it has a similar pattern for previous three minima (Das and Nag 1998). The frequencies studied at the present work for analyzing the characteristics of Solar radio flux, provide information about the complex behavior of Solar corona and different shape of corona with respect to the previous minima during (Toma et al, 2010b). However we believe that detail investigation with more independent analysis using different parameters is required to critically analyze different Solar features especially during the current minima period to have more insight about the physical processes going on inside the Sun at different time scales. References: Hale, G. E. (1908), On the Probable Existence of a Magnetic Field in Sun-Spots, Astrophysical Journal, 28, 315. Solanki, S. K. and Krivova, N. A. (2003), Can solar variability explain global warming since 1970? Journal of Geophysical Research: Space Physics, 108, A5. Hathaway, D. H., Wilson, R. M., Reichmann, E. J. (2002), Group Sunspot Numbers: Sunspot Cycle Characteristics, Solar Physics, 211, 1, 357. Hale, G. E., Ellerman, F., Nicholson, S. B., Joy, A. H. 1919, ApJ,49, 153 Kundu, M. R. (1965), Solar Radio Astronomy. Interscience Publishers, New York. Kane, R. P., Vats, H. O., Sawant, H. S. (2001), Short term periodicities in the time series of solar radio emissions at different solar altitude, Solar Physics., 201, 181. Zieba. S., Maslowski. J., Michalec. A., Kulak. A. (2001), Periodicities in data observed during the minimum and the rising phase of solar cycle 23; years 1996 1999. Astronomy Astrophysics, 377, 297. El- raey. Mohamed, Scherrer. Phillip (1973), Correlation and spectral analysis of daily solar radio flux, Solar Physics, 30, 149. Watari, S. (1996), Separation of periodic, chaotic and random components in solar activity, Solar Physics, 168, 413. Kane, R. P. (2004), Long term and medium term variations of solar radio emissions at different frequencies, Solar Physics 219, 357. Vats, H. O., Deshpande, M. R., Shah, C. R., Mehta, M. (1998), Rotational modulation of microwave solar flux, Solar Physics, 181, 351. Mouradian, Z., Bocchia, R., Botton, C. (2002), Solar activity cycle and rotation of the corona, Astronomy Astrophysics, 394, 1103 Mehta, M. (2005), Solar coronal rotation and phase of solar activity cycle , Bulletin of Astronomical Society of India, 33, 323. Gopalswamy, N., Yashiro, S., Mà ¤kelà ¤, P., Michalek, G., Shibasaki, K., Hathaway, D. H. (2012), Behavior of Solar Cycles 23 and 24 Revealed by Microwave Observations, Astrophysical Journal, 750, 2, L42. Eduardo, A. A, Redmon, R, Fedrizzi, M, Viereck, R, Fuller-Rowell, Tim J. (2011) Some Characteristics of the Ionospheric Behavior During the Solar Cycle 23 – 24 Minimum, Solar Phys, 274, 439. Basu, S. (2010), Differences Between the Current Solar Minimum and Earlier Minima, SOHO-23: Understanding a Peculiar Solar Minimum, Astronomical Society of the Pacific Conference Series, 428, 37. Tapping, K. F., Valdà ©s, J. J. (2011), Did the Sun Change Its Behaviour During the Decline of Cycle 23 and Into Cycle 24? Solar Physics, 272, 337. Das. T. K., Nag. T. K. (1997), Periodicity in the basal component od radio emission during maximum and minimum solar activity, Solar Physics, 179, 431. Das. T. K., and Nag. T. K. (1999), Frequency dependence of the periodicity of the intensity of the non-magnetic component of solar radio emission, Monthly Notices of Royal Astronomical Society, 303, 221. Hudson. Hugh S., Svalgaard. L., Shibasaki. K., Tapping. K., Microwaves in the recent solar minimum 2009, Hinode-3: 3rd Hinode Science Meeting. Wang. Y.M., Robbrecht. E., Sheeley jr. N. R. (2009), On the weakening of the polar magnetic fields during solar cycle 23, The Astrophysical Journal , 707, 1372. G. de Toma, Gibson, S.E., Emery, B.A., and Arge, C.N. (2010a), The Minimum between Cycle 23 and 24: Is Sunspot Number the Whole Story? SOHO23 Proceedings Understanding a Peculiar Solar Minimum, 217. De Toma G., Gibson. S., Emery. B., Kozyra. J. (2010b), Solar Cycle 23: An Unusual Solar Minimum? AIP Conference Proceedings, 1216, 667. Judge, P. G., Burkepile, J., Toma, G. D. (2010), Historical eclipses and the recent solar minimum corona, SOHO23 Proceedings Understanding a Peculiar Solar Minimum, Astronomical Society of the Pacific Conference Series, Astronomical Society of the Pacific, 428, 171.

E.B. Whites The Ring Of Time Essay -- White Ring Time Essays Papers

E.B. White's The Ring Of Time In E.B. White?s The Ring of Time, the author gives a narrative account of his trip to a circus rehearsal where he describes a fascinating scene of a young girl practicing a horse act for an upcoming show. As a writer, he feels it is his obligation to record the events he is witnessing, and convey this to his readers without leaving anything out. However difficult this may be, the beautiful and fleeting moment is something he wishes to ultimately capture. When he arrives on the scene, White senses something magical about the surroundings of this circus as it undergoes a rehearsal, but he is primarily fixed on a young woman who passes by him. The young ?cleverly proportioned, deeply browned by the sun, dusty, eager, and almost naked'; girl is the one thi...

Madura Garments

Sales and Distribution Channel Structure of Madura Garments Group B9 Ishan Agrawal (11P081) Jaya S Choubey (11P083) Kumar Rahul(11P087) Abhishek Narayan (11P145) Madhur Paul (11P147) Contents Madura Garments3 Background4 Louis Philippe:4 Van Heusen:4 Allen Solly:4 Esprit:4 Planet Fashion:5 Madura Fashion & Lifestyle Channel Structure6 Data on the Channel Structure of Madura Fashion & Lifestyle8 New Product Development10 Market Overview13 Product positioning:13 Product pricing13 Competitor Channel Strategy13 Process followed15 Issues in Channel Strategy16 Issue: Selecting Channel Members16Issue: Fostering Channel Member acceptance of the new products16 Issue: Stocking and Visual merchandising17 Issue: Maintaining Product Differentiation17 Recommendations:17 Issue: Product Positioning:17 Issue: Product line expansion17 Issue: Sales Organization and Sales Culture:18 Sales Culture:18 Personal Selling Process:19 Recruitment, Selection and Training of Sales Personnel21 Step 1: Manpower Pla nning21 Step 2: Sourcing activity21 Internal Sourcing21 External Sourcing21 Step 3: Approval22 Training and Development :-22 Probation Appraisal Forms:22 Territory and Quota Management23Evaluation of Sales Personnel24 Challenges faced in implementing recommendations:26 What can be done to address these challenges? 26 References27 Madura Garments Background Madura Garments, a division of Aditya Birla Nuvo is India's leading apparel retail company. It consists of the brands: Louis Philippe, Van Heusen, Allen Solly and Peter  England. Apart from these it has a distribution agreement with the international brand Esprit for which it has opened exclusive brand outlets. Louis Philippe: Louis Philippe was the first genuinely international garment label introduced in the Indian market in 1989.Recognised as a Superbrand, Louis Philippe epitomises elegance, class and status, addressing the needs of the style conscious, contemporary Indian men. The brand brings superbly crafted range of silks , trousers, blazers, ties and T-shirts that makes an exclusive fashion statement recognised by its distinctive icon The Upper  Crest. The brand creates an image of stylish, confident, spirited, cool ensemble with hidden details, slimmer cuts. LP the youth brand from Louis Philippe, has introduced new fashion formals range for today’s young and successful urbanites. The range exudes elan, style and success which personifies today’s youth.Van Heusen: Van Heusen, India's premium work-wear brand, brought to India in 1990, has given corporate attire altogether a new look and meaning through continuous product innovation and exclusive collections such as Autumn Winter, Ken & Tony, Worldwear, Informals, IQ Clothing, winter wear, knits, innerwear and accessories. Cool Pants, designed using breakthrough technology adopted by NASA, or the Oxyrich shirts with oxygen ions to neutralise high stress levels in the intelligent clothing (IQ)range, are a few examples of the tradition of innovation that began with the invention of the collar in 1919.Worldwear is Van Heusen's extension of the best-selling range of  corporate wear for the global Indian. Allen Solly: Allen Solly has established itself as the leading western wear brand redefining the wardrobe of the modern Indian. It has popularised the Friday dressing concept in India. With the launch of its women's wear range in December 2001, Allen Solly has made a successful foray into the growing women's work and casual wear market. The brand has won the most admired brand – Womens wear IFA 2004, 2005, 2007; most admired brand -trousers IFA 2005; most admired brand – smart casuals IFA 2006.It has also won the IFA Images 2001 best brand award in the readymade menswear category. Esprit: Esprit provides a fresh look and a new style to its existing variety every month. The brand offers a variety of choices with the availability of its various collections in all the stores, to keep satisfying the need s of its growing customers. EDC by Esprit addresses young, spontaneous people who live for the moment and express this lifestyle with an individual look. Planet Fashion:Planet Fashion is the apparel retailing arm of Madura Garments, Aditya Birla Nuvo Ltd. It houses not only our leading (inhouse) menswear brands like Louis Philippe, VanHeusen, Allen Solly and Peter England, but also Levi's denim, Monte Carlo knitwear and most recently, Jocky innerwear in selected stores. It aims to be the complete wardrobe solution for a man – a one-stop destination for all his apparel needs. Its product portfolio ranges from corporate formal wear to casual leisurewear, accessories, t-shirts, interwear and lately, denims and innerwear. In the dynamic readymade garments industry, speed in reacting to changes in trends and customer tastes, and constant introduction of new styles are critical to success. This in turn depends on the availability of constantly updated information, up-to-date and ac curate market data, which is critical to Madura Garments for strategic decisions involving introduction of new products, quick response to customer needs, inventory management, and overall market competitiveness.To effectively deliver its products to customers, Madura Garments employs multiple distribution channels. This includes their dedicated network (Planet Fashion and Dress Circle stores), multi brand outlets, distributors, agents and branded exports, which totally add up to more than 21 distributors with 1000+ retailers and 150+ factory owned retail outlets spread over a large territory. Madura Fashion & Lifestyle Channel Structure Trade Channels: Multi Brand Outlets: This channel of Madura has declined over the years. At present, it is contributing around 20-25% of the revenue share.According to a retail manager at Madura, customers today are unwilling to buy clothes from MBOs, with modern well-staffed malls and exclusive outlets offering more personalised service. MBOs usual ly adopt branded shelf approach for stocking various products. MBOs are located throughout the country including Tier II and Tier III towns. MBOs have enabled Madura to increase its reach but they offer very poor returns, to the order, of only 2%. The channel structure for a Multi Brand Outlet is a multilayered one. Usually, it is a three level channel.The products move from the factory to major wholesalers who then distribute tham to regional distributors who finally take the product to the retail shop floor. This multilayered channel is responsible for lesser return. Factory Wholesalers Distributors Multi Brand Outlets Exclusive Business Outlets: Madura Fashion & Lifestyle has more than 1,000 exclusive branded outlets with over 1 million square feet of retail space across the country. The company greatly ramped up its exclusive Brand outlets business in 2011 by adding 250 stores in that single year only.The current count stands at 1129. Exclusive Business Outlets contribute around 30-35% share in revenue and provide 10-15% return which is highest among that provided by any other channel of Madura except planet fashion. It is essentially a zero level channel with products provided directly from the company to the outlet. The shorter channel can also be seen as one of the reasons for higher return. Department Stores: It has more than 1,000 exclusive branded outlets with over 1 million square feet of retail space across the country.The company’s brands are also present in over 100 department stores. All major department stores like Central, Lifestyle, Shopper’s Stop, Reliance and Max, to name just a few, stock different Madura brands. Planet Fashion: In 2001, Madura Fashion & Lifestyle envisioned providing a unique shopping experience to delight its customers. Soon, the company opened a distinct, specialty menswear showroom at Commercial Street in Bangalore. The thinking behind the store was to provide a superior retail experience and offer men a one-stop destination for all their apparel needs.Each of the brands is a complete lifestyle brand and has an exhaustive range of shirts, trousers, knits, winter wear, suits and accessories. They offer the best range across formal, semi-formal and casual occasions and across various price ranges. Louis Philippe caters to the style-conscious contemporary man. Van Heusen formals are the ideal choice for the corporate customer, while Allen Solly is unconventional and associated with Friday Dressing, and offers relaxed wear for the young and ambitious trendsetter. Peter England is value for money, and caters to the mid-price segment.In order to pursue its intention of providing a complete wardrobe solution to its customers, Planet Fashion has been looking at brands beyond the Madura Fashion & Lifestyle stable. Recognising the need for brand names in winter wear, inner wear, and denims, it introduced Monte Carlo, Jockey and Levi’s in select stores. Realising that wedding apparel fo r men was a huge untapped market, Planet Fashion also tied up with â€Å"Manyawar† for its range of ethnic menswear. With a strong presence in 88 cities across India as well as in the Gulf and SAARC countries, Planet Fashion stores greet more than three million customers each year.Planet Fashion has 146 stores, which by the end of the year will touch 200. The winning retail model has been successful not only in premium locations, but also in smaller towns such as Udupi, Bareilly and Dehradun. Planet Fashion is the largest chain of stores of its kind in India, with an average store footprint that ranges from 1,500-6,000 sq ft, depending on its location. To drive its growth objective, it has launched a new format of store christened – Planet Fashion Grande, which is for both men and women and offers a large section for the growing accessories market.The first Planet Fashion Grande store opened at Indiranagar, Bangalore in December 2011. Planet Fashion has ensured that no stone is left unturned to create a store that truly lives up to its name. The new store showcases select international brands such as Calvin Klein, Nautica, Esprit and EDC. For those particular about exclusive tailoring, there is a section dedicated to custom tailoring. Planet Fashion Grande is also launching made-to-measure service, where the suits will be custom tailored at the company’s factory set up with Italian collaboration. The ladies section is one-of-its-kind in Bangalore.It offers the pret line of Ritu Kumar, the exclusive printed sarees from Satya Paul, the pure ethnic collection from Seven East and the ethnic fusion range of Global Desi. On the formal front there is and, a western fusion range, Allen Solly and Van Heusen Women. All this is complemented with footwear and handbags. Madura Fashion and Lifestyle employs a direct distribution channel to Planet Fashion retail channel from its warehouses. The model of distribution employed is Consignment model wherein the stock is completely owned by the company and merchandising and Visual marketing is handled by the Company’s retail staff.The return on this business realized is 20% and it forms a 10% share of the company’s revenue. Value Channels: The value channels comprise mostly of depletion channels. This channel includes specific sales like employee sales and sales through factory outlets and also multi-brand depletion channels like Brand Factory and Lootmart. The stock is completely owned by the company in case of company specific sales while it is franchisee owned in multi-brand depletion channels.The return realized is negligible for the company. E-commerce: Electronic commerce, commonly known as e-commerce or e-commerce, is the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Electronic commerce draws on such technologies as electronic funds transfer, supply chain management, Internet marketing, online tr ansaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. Madura Fashion and lifestyle does not sell its products via company owned online space but rather sells to big online retailers like Jabong and Myntra in India.As of now, e-retail is not a big part of the company’s revenues. The stock is franchisee owned and distribution is taken care of by the company itself. It is a part of the company’s long term future to start retailing through its own brand portals and through mobile-based a pplications. Industrial Sales: This is a special case where specific orders are addressed by the company itself. This could be a case in case of very large orders or a valuable B2B business. This is a negligible portion of the company’s yearly revenues.Exports: The company exports merchandise to different countries where it operates in and to other retailers to. This is guided by license agreements between the parent brands and the company. Data on the Channel Structure of Madura Fashion ; Lifestyle Channels| About| Model| Return| Revenue Share| 1. Trade | MBOs (Multi-brand outlets)| Buy n Sell| 2%| 20-25%| 2. EBOs (Exclusive business outlets)| Buy and Sell EBOs and Consignment EBOs| Buy n SellConsignment| 10-15%| 30-35%| 3. DS (Department stores)| Shoppers Stop, Lifestyle, Max, Westside| Buy n Sell| | 15-20%| 4. PF (Planet fashion)| | | 20%| 10%| . Value Channels| Factory outlets, Brand Factory, Loot mart etc| | Marginal| 0| 6. E-commerce| | | | Marginal| 7. Industrial Sales | | | | marginal| 8. Exports| | | | 5%| New Product Development New Product Development is a process which consists of developing, testing and considering the viability of products which are new to the market. It is a complete process of bringing a new product to the market. If a company has many new products in the pipeline, then cost of development per new product is less. Also, it should be noted that most product ideas are aborted before launch.Thus, if a company has only one product in development and that product is aborted before launch, then significant costs are incurred both financially and in terms of morale of the new product team. A new product may manifest itself in different forms and have associated channel issues. These are discussed below. 1. A new product may be a product that opens up an entirely new market. In this case, the entire channel strategy has to be designed for the new market. It has to be checked whether the new product to be introduced can be served by existing channel or not. If not, then this involves the complete process of designing a new channel. . A new product may be a product that adapts or replaces an existing product. In such a case, the existing channel may work with little redesigning. 3. The new product may be such that it significantly broadens the market for an existing product. For example, new models of printers use same kind of cartridges. Here also, the existing channel may suffice to serve the new product. 4. A new product may also be an old product introduced into a new market. In such a case, a channel parallel and similar to the channel in the old market has to be established after studying the market demographics. . An old product packaged in a different way or an old product marketed in a different way might also be called a new product. In this case, existing channel may suffice if target market and positioning are same. Our Louis Philippe footwear fall into category defined by point no. 1, that is, it is a product that has opened up an entirely new market. LP has since long focused only on garments and clothing. Now, Madura wants to leverage its brand name and sell other merchandise under it. Footwear is an entirely new product category with new set of competitors coming into picture.It demands modification of existing channel or designing of a completely new channel. Existing stores which carry LP garments might not be willing to stock footwear also. The importance of new product development is immense. New products can be used to: * Increase/ defend market share by offering more choice or updating older products. * Appeal to new segments. * Diversify into new markets. * Improve relations with distributors. * Maintain the firm's position as a leading edge company. Even out peaks and troughs in demand. * Make better use of organisation's resources. Stages in new product development: 1.Idea Generation: It involves conceptualization of new ideas. Eg: Sales, R;D and production depa rtment confluence to generate new ideas. Sales team identifies a new market opportunity, R;D develops is design and production department determines its production feasibility. These functions may be cross performed also. Analysis of customers or market research by an external agency may also spur new product development. 2. Idea Screening: Ideas are checked for technical feasibility, financial viability and marketability and the poor ones are dropped. Product is evaluated on its demand, marketability and profit potential.Ideas may be rated according to marketing, production and strategic factors. 3. Concept development and testing: This stage involves turning ideas into tangible products that consumers perceive as being valuable. Concept testing consists of testing new products with a group of consumers to find out if the concepts have strong consumer appeal. 4. Marketing strategy development: An initial marketing strategy for a new product is designed based on the product concept. 5. Business Analysis: A review of the sales, costs, profit projections and breakeven points for the new product to find out whether these factors satisfy the firm’s objective. . Product Development: Engineering and production issues are resolved and the idea is translated into reality through prototypes and simulations. 7. Test Marketing: Launching a product in a small geographical area. 8. Commercialization: The product is introduced into the market. Timing is critical for success. Product has to be well targeted and positioned. The LP footwear is in the stage of commercialization. Earlier ideas considered were LP artificial jewellery, LP clothing accessories, LP sunglasses etc. But footwear was decided by management to be most appropriate and in sync with the objectives and practical constraints.There are three ways to introduce new products under the auspices of existing products: Line extension: Using an existing brand name on products within the same category. Brand ext ension: Using an existing brand name on products in a new category but within the same broadly defined market. Brand stretching: Using an existing name on a product in a different market. Using LP name to introduce footwear is a case of brand extension. The fears of brand dilution are minimized by the fact that footwear also form part of fashion and clothing and are integral to style statement of a person.For the purposes of this project, we have identified issues in the channel that are associated with changes in the marketing environment, most typically in the case of a new product development and introduction. On interaction with the channel managers, it was found that one major issue they had been facing with their channel is introduction of new products into the channel. Madura Fashion ; Lifestyle wants to leverage its brand names to introduce merchandise other than clothing. Madura Fashion and Lifestyle introduced Louis Philippe Footwear in the Spring Summer Collection, 2010.T he footwear served as a means of brand extension. The brand wanted to move forward from being an apparel category player to a wider lifestyle brand. Diversifying into newer product categories, expanding the existing product portfolio and targeting newer customers seemed like a good idea to go about doing this. The reason they chose to enter the footwear category were many. Market Overview The Indian footwear market is expected to generate total revenue of $2. 5 billion in 2011, representing a compound annual growth rate (CAGR) of 10. 3% between 2007 and 2011. In comparison, the Chinese market will increase with a CAGR of 5. %, and the Japanese market will decline with a compound annual rate of change (CARC) of -1. 1%, over the same period, to reach respective values of $13. 7 billion and $13. 9 billion in 2011. Sales generated through clothing, footwear, sportswear and accessories retailers are expected to be the most lucrative for the Indian footwear market in 2011, with total reve nues of $2,314. 9 million, equivalent to 91. 5% of the market's overall value. In comparison, sales through discount, variety store, and general merchandise retailers will generate revenues of $103 million in 2011, equating to 4. 1% of the market's aggregate revenues.The Indian footwear market experienced strong growth during 2011 after also having strong growth in 2010. The market is predicted to continue growing strongly over the forecast period to 2016. The performance of the market is forecast to accelerate, with an anticipated CAGR of 15. 1% for the five-year period 2011 – 2016, which is expected to drive the market to a value of $5. 1 billion by the end of 2016. Comparatively, the Chinese and Japanese markets will grow with CAGRs of 7. 8% and 0. 3% respectively, over the same period, to reach respective values of $20 billion and $14. 1 billion in 2016. Product positioning:The product was positioned as a premium category product targeted at customers who had high disposa ble incomes. The product could serve as a potential hook for acquiring new customers as well transforming the brand into a premium lifestyle player. The channel strategy would serve a critical factor in achieving the desired result. Product pricing The product was introduced in the premium range in the Indian market. The starting price was Rs 2400 and the closing price was 5400. Competitor Channel Strategy The Indian footwear market was densely populated with competitors. The competitors can be divided into three broad categories.The first category is product specialists who manufacture and sell their own products. The second category is the brand extension products that are sourced by companies and sold through the channels. The third category is the private players consisting of the unorganized sector of the market. The channel strategy for different companies that have launched products in this market category depends on a lot on the scale of operations they are aiming at. Channe ls like Market development partners (MDPs) are generally employed in areas that are geographically or logistically difficult to handle exclusively.Different brands employ different channel strategies. Another factor that determines the channel strategy of a brand is the positioning. An economy brand is more liable to enter small markets via MDPs as the target customers reside there and because it makes business sense. Contrastingly, a premium player may choose to employ a strategy of opening only Exclusive business outlets (EBOs) to preserve its shopping experience and exclusivity. Experience also plays a big part in deciding the channel strategy. Generally, core category players have a wider distribution network as this is their revenue generating business.Consequently they also have the required experience to carry out the operations. The following are an attempt to summarize the size and the channel strategy employed by the major market leaders in the Indian footwear market. The data employed for this analysis is indicative and approximate. Brands| Exclusive Business Outlets(EBOs)| Management Development Parters(MDPs)| Multi-brand Outlets (MBOs)/Department Stores(DS)| Turnover(Rs Cr. )| Lee Cooper| 100| 750| 1500| 200| Red Tape| 200| 500| 1500| 400| Woodland| 300| 1000| 1500| 750|Bata| 1300| 30000| 1000| 1540. 59| Liberty| 350| 4500| 1500| 310| Franco Leone| 25| 0| 850| 100| Nike| 150| 600| 1000| 700| Adidas| 350| 750| 1000| 585| Puma| 150| 500| 700| 550| Reebok| 900| 700| 1000| 1400| From the above data, we can observe that the core category players in the Indian market, the product specialists have a distinctly different channel strategy from products which are brand extensions. Product specialists usually rely on a licensee model with Management Development Partners (MDPs) to open exclusive stores in different parts of the company.However, these exclusive stores are different from company owned stores which are relatively few in number, but still far gre ater than the number of Lifestyle EBOs that carry footwear as brand extension products. Process followed Issues in Channel Strategy Issue: Selecting Channel Members The channel strategy has to be such that the product fulfills its potential to act as a brand accelerator and complete the Lifestyle promise of the brand. It has to be consistent with the brand’s core promise of freedom, individuality and success.The other functions this product could perform are to appeal to a wider set of audience in a pure category play, to engage brand loyal customers and act as a hook for potential customers. The major tasks required to be performed by the channel members are * EBOs: Complete the Lifestyle look and drive premiumness * DS and MBOs: Create a larger play for the brand * Depletion channels: Recruit customers for the brand Madura Fashion ; Lifestyle introduced these products in EBOs, Department Stores, MBOs, Planet Fashion and on the e-commerce platform. Recommendation:Footwear is introduced in Exclusive Brand Outlets (EBOs), MBOs (Multi Brand Outlets), Department stores (DS) and Planet Fashion (PF) showrooms. The remaining four channels are not relevant for a new product like footwear. Moreover, EBOs and DS are very short channels ( 2 step), so company has more control over them. Issue: Fostering Channel Member acceptance of the new products Recommendations: * Reinforce the belief of the channel members that the product would sell by sharing the results of consumer response * Convincing the retailer of the high potential value creation by the product Issue: Stocking and Visual merchandising Stocking and display handled by the company in the case of EBOs and large Multi-Brand Outlets like Shoppers Stop etc * Stocking and display to be handled by the retailer in the case of trade channels. * Training imparted to all store managers for the Visual Merchandising. * Store Management handled by the company in EBOs, and the vendor in the case of large MBOs and trad e channels Issue: Maintaining Product Differentiation Louis Philippe footwear is similar to other products offered by Madura Garments: they project the same sense of quality, style and prestige.They are differentiated on these grounds and are premium priced. They are sold in certain outlets to enhance the exclusivity factor. Since they are present across India in various stores, it is important that channel members also help create a differentiated product by conveying the same to the customers. Recommendations: * They should be displayed properly and stylishly and good services must be provided by retailers to the customers because even the customers’ experience at the outlet adds to the way the product is perceived to be different from others. The salespeople present at the store must be well trained and must communicate the superior quality and style of the footwear to the customers. Issue: Product Positioning: The retailer support is required in the form of proper merchan dise presentation and display. Since the competition is very strong in this segment, focus on product positioning is essential. Recommendations: Madura Garment should provide attractive incentives in the form of promotional allowances and special merchandising deals so that the retailer positioning is in line with the image projected by the company. Issue: Product line expansionSince Madura Garments is foraying into a new product category of footwear, it is important to aid the channel members who are used to the apparel category. Recommendations: * Explain to the channel members the reason for the addition of footwear category and its feasibility * Frequent communication with the channel members to ensure a smooth flow of information about the demand for the footwear * Company should aid the channel members in stocking, choosing a display pattern (if required) and merchandising * Ensuring trouble-free products and making provisions for return of dissatisfactory stocksIssue: Sales O rganization and Sales Culture: Currently Madura Garments have 82 stores in India and 5 outside India. In India it has store across 50 cities in India, ranging from high streets like Connaught Place and South Ex to smaller towns like Bareilly, Karnal and Dehradun. International presence inDubai, Sharjah, Qatar and Kathmandu. Sales Culture: * Components of sales culture. * Role of sales culture in developing a sound sales organization Personal Selling Process: It is the personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships.Personal selling is paid personal communication that attempts to inform customers and persuade them to purchase  products or services. Personal Selling Process consists of the following steps: Prospecting Pre approach Approach Presentation and Demonstration Handling Objective Closing Follow up Company’s records: Salesman refers to the company’s records and gets in touch with several old and new contact. Through this way sales may be  promoted   Retailers: The sales force get the valuable leads from the retailers since they are in direct contact with the customer and are familiar with the taste, needs, preference. 1. Pre approach:After identifying the prospect in the prospecting stage. , the second step of salesman to know about the prospect likes, dislike, preference, nature, behavior, economic and social status. 2. Approach: In this stage prospect and the salesman come in contact with each other face-to-face. Madura Garment brand and its product are well reputed to all. The branded  product also generated the curiosity among the prospects. 3. Presentation and Demonstration: Salesman gives the description about the product to the prospect through this as follow:   Salesman comes within the store or the shop of the prospect can promptly  present it to the prospect.Salesman shows the kind of quality that customer is looking for and also shows some new trend garments, it saves time ; also the customer tends to make a quick buying decision. Salesman demonstrates the product to increase the interest of the customer. 4. The Close: This is the last stage of the presentation and demonstration, in this salesman does the analysis after the presentation as : Salesman judges the mood, attitude , perception of the prospect. In all over the presentation, the salesman faces every objection with a smile and his face and confidently answering to any queries of the prospect. . Follow up: This is a critical step in creating customer satisfaction and building long-term relationships with customers. If the customer experienced any problems whatsoever, the sales  professional can intervene and become a customer advocate to ensure 100% satisfaction. Recruitment, Selection and Training of Sales Personnel Madura aims in keeping its Employment policy non-discriminative. The policy is framed in a way that it ensures consistency and equal opportunity. U tmost care is taken to check  any kind of discrimination based on caste, religion, colour, age, sex, national origin etc.Merit based Selection of candidates. 1) Sourcing the candidate by ordering for forms 2) Screening the candidate 3) Selection test 4) Personal interview 5) To ensure that all candidates are assessed objectively and fairly. 6) To appoint the Right candidate for the Right job. The recruitment process starts with the arising of a vacancy in the organization. A vacancy can arise in the following ways: Madura Garment follows following sources planning:- Step 1: Manpower Planning AOP (Annual Operating Plan), this process is taken up every year. It is taken up at Personal Level and Entity Level.Several points like Revenue generation, Acquisition number, etc. Step 2: Sourcing activity There are three types of sourcing done at Bombay dyeing. After the resumes of candidates are chosen then the same is sent to the department head where the vacancy arises. The department hea d will then shortlist the same and they ask the HR department to fix an interview with the selected candidates. There are two type of interview which is taken up at Bombay dyeing, firstly the Functional interview and then the Functional Head and HR Head takes the interview. Internal SourcingThis system provides the existing employees an opportunity to apply for higher posts aswell as for vacancies in other departments thus allow them a take up more challenging  job profile / responsibilities in other/same department. This thus becomes a kind of  motivation factor for the employees. * Employee Reference * Re-employment of former employee External Sourcing * Placement Consultant * Job Portals : timesjobs, Monster, NAUKRI. * Campus Recruitment Step 3: Approval * The process of recruitment takes about 10  ± 15 days Selection : Training and Development :-Training and development is perhaps one of the fastest growing fields in any company. The significance and value of training has been recognised by the corporate world to a great extent. Training is an act of increasing the knowledge and skills of an employee which they need to perform their jobs. Need for Training and Development in an Organization: * Contributes towards organizational objectives * Acquiring the requisite knowledge, skill and attitude * To achieve individual growth * Need for cross functional managers * Prepare employees for higher level jobs * Training Need IdentificationThe need for training is identified in the following manner:   Probation Appraisal Forms: The appraiser appraises the performance of the employee and gives the recommendations as to the kind of training required by the individual. Thus the training need identified. Through Performance managing strategy :- In the system, the individuals are supposed to identify training areas for  themselves along with their superiors doing the same. This is utilized by the HR. Departmental and Divisional Needs :- If a new system is star ted in a particular department, the employees of that dept. are required to be trained for using the same.Transfer :- If an individual is transferred from one dept. to other, he needs to be trained   Promotion :- If an employee is promoted, he may require training in the skills to handle the new  position. Also a gap arises in his current position and to fill this gap, training may  be required. Territory and Quota Management Sales Territory Management by Madura Garments it’s Activities to Produce Maximum Results :- How you prioritize your sales territory management activities depends upon whether you are managing a territory that has existing customers, or whether you are building your  customer base from scratch.If you manage a territory that has existing customers, your first priority should be to introduce yourself to every single one of your customers. This should be a pleasant, low-key introduction along the lines of:†I just wanted to introduce myself and see if there is anything I can do to help you. â€Å"Then, as you are chatting with your customers, you can ask:†Would you mind sharing with me how you think my company's relationship with you has been going so far? What have we been doing well? Where could we improve? † The Benefits of Sales Territory management for company :- Optimal quota and territory assignments for best use of selling resources   * Immediate integration of planning outputs into a production commissions system for accuracy and low cost operation   * Easy adjustments to attribution and change crediting * Optimized pay plan effectiveness * Maximized seller motivation * Increased sales supervisor efficiency and effectiveness   * Alignment of individual goals with strategic objectives Quota Management:- Analysts estimate organizations may lose as much as 10% of total annual sales in â€Å"lost opportunity† revenue based on misaligned territories and quotas.With Callidus Quota Management, b usinesses regain this lost revenue, ensuring quotas reflect up-to-date market dynamics and territory potential. * Helps identify opportunities to better align quotas to maximize revenue based on historical performance * Provides easy-to-use tools to uplift, discount, and prorate quota targets as needed * Supports modeling of multiple goal scenarios based on how best to achieve corporate or sales region revenue goals * Effectively automates the workflow processes around quota distribution, adjustments, and approvals * Provides up-to-date visibility into sales quotas and attainment to dateCompensation and Motivation Compensation :- Madura Garments group compensate there salesman by providing them the following  benefit:- Base Salary:- The fixed amount to be paid according to a system of job classification or market  based criteria (round about 2-3 lakhs ). Incentives:- Additional variable pay based on performance against objectives and payable incash, stock or tax-deferrable arran gements (1% on their sales target). Protectives:- Programs which insure employees against loss of life or earning ability, and which insure against major current expenses. life insurance * medical insurance * survivor's income * dental insurance * disability income Paid Time Off  :- Vacations, holidays, family leave, jury duty, etc Motivation:- In Madura Garments group motivation to salesperson is done accordingly :- * Performance Appraisal is the process of Evaluating the Achievements of the Sales Force in Terms of Requirements of the Job * The Appraisal System is Essentially a Comparison of Sales Force Goals and Objectives With Actual Achievements in the Field * Giving the sales achiever award to the best sales man of the year. Doing fair practices, means no bias in the organisation. * Keep improving the working standards Evaluation of Sales Personnel For any industry it is very essential to have a cost effective & efficient distribution channel that adds value in to whole value chain. Effective distribution channel and integrated supply chain management help in growth of industry and make it more competitive. India has large and diversified textile industry with different segments and sectors; therefore it has fragmented sales and distribution network Sales ChannelMadura Garments group do their product promotion by giving advertisement in T. V,Radio, Newspaper, Magazine, road side banners etc. In Madura Garments group, there are so many popular lifestyle brands and international  brand. These brands are given below and Madura Garments Group also opened exclusive  brand outlets:- * Louis Philippe * Peter England * Allen Solly * Van Heusen * Esprit * Planet Fashion Challenges faced in implementing recommendations: 1. Dissatisfaction in the channel members not selected for the distribution of this product. . Inventory management in the face of changing fashion tastes of the people. 3. Channel members demand of a clear return policy. 4. Fostering collabor ation and shared investment in the growth of the product, visual merchandising, stocking and sales force management. 5. Training and management of sales force. 6. Evaluating channel members performance using modern trade and retail metrics What can be done to address these challenges? The company has to invest in delivering long term partnerships with the channel members.The performance of the product is the main criteria for evaluating the success of a product. However, the success of the product also depends a lot on the acceptance of these new products in the channel. The company has to focus on continuous dialogue and information sharing between theses channel partners. The company can also offer to extend credit support to the channel members in specific cases. The flow in the channel needs to be maintained. The stocking has to be handled by the company itself following the proposed process.Overall, greater coordination is required in all spheres of the channel relationships. R eferences 1. http://www. sifyims. com/pdf/Sify-ES. pdf 2. Mr. Suman Saha, Manager, Key Accouts, Madura F&L (9743999672) 3. Mr. Deepak Thakur, Group Manager, Lous Phillipe, Madura F&L (9743999434) 4. Mr. Ajay Vendala, Manager, Strategy, Madura F&L (9743999287) 5. Mr. Suraj Holla, Manager, Strategy, Madura F&L (9743999239) 6. Mr.. John James, Staff Manager, Planet Fashion 7. Mr. Neeraj Asopa, Store Manager, Louis Phillipe . http://business. highbeam. com/412143/article-1G1-228248861/length-product-line-distribution-channels 9. http://www. thehindubusinessline. com/todays-paper/tp-marketing/article990515. ece 10. http://www. icmrindia. org/casestudies/catalogue/Marketing/Louis%20Philippe-Excerpts%202. htm 11. Mr. Rajat Joshi, Store Manager, Allen Solly, Ambience Mall 12. Mr. Rakesh Mehra, Store Manager, Louis Phillipe, MGF Mall 13. Planet Fashion Showroom, Mehrauli Road, Gurgaon 14. Salespeople at different outlets